You may have wondered why two different prices are displayed for our mystery bags: an Initial Price (RRP) as well as an Actual Price (RRP). How do these price differences come about?
The basis is an algorithm which re-calculates the current sales price for each edition every 14 days on average. The evaluation is based on more than 50 different influencing factors, resulting
in countless possible combinations. These factors can be roughly divided into 3 categories:
This is about the image and demand for the SEKRÈ brand in general. Public Relations, the Internet and advertising influence this point, as they do
with all other brand manufacturers.
Factors related to individual editions
This category evaluates the current demand for a particular edition. If the artifact included in this edition comes from a personality who is highly popular and adored by the target group,
this has a positive effect on the price. Anniversaries, film adaptions and other media events can also have an impact to a certain extent.
These factors link general market developments (e.g. interest rates) and current stock market performance in the luxury segment. They are based on an index that represents the shares of the
world's major manufacturers of luxury goods. If, for example, the indexed stock prices rise or the interest rate level falls, this will also change the coefficients of the algorithm.
All three categories are closely related and thus influence each other. It also prevents our own value assessment from disconnecting from general market developments. The resulting price dynamics
may consequently show both upward and downward movements, similar to that of a stock.
Our strategy is complemented by a stable pricing policy within the framework of legal regulations. As a manufacturer, we expressly refrain from special offers and discount campaigns. In addition,
we prefer to cooperate with selected trading partners who are also interested in sustainable value growth.
This brings significant advantages to our customers. In today’s overcrowded markets, it is hardly a low price that determines whether the purchase of a luxury product is actually a good
investment. Much more important is whether the 'object of desire' shows a stable value performance and thus opens up the chance to resell it later at an attractive price.
Therefore, we consider a consistent pricing policy and the rarity of our handmade and certified luxury bags to be the key elements of our corporate strategy.