The current development of interest rates on the international markets is prompting more and more investors to invest in tangible assets. There is particular demand for objects that can be sold quickly, if necessary.

This includes high-quality designer handbags, which have firmly established themselves as value investments especially for women since the 1990s. Ever since then, the market volume in Europe alone has risen by up to 7.0 % per annum to currently about 4.6 billion Euros. Due to the growing wealth in Asian and Russian emerging markets, experts expect a double-digit growth also in these countries within the next years.

Due to the growing demand, the world-famous English auction house Christie's has even established its own business division for luxury handbags. Financial service providers are also increasingly keen on investing in this segment.

In addition, the internet contributes to this trend considerably. Social networks such as Facebook and Instagram are elevating designer bags to coveted status symbols. This has sparked a veritable hype among younger target groups in particular.