• DE
      • DIE TASCHE
      • EDITIONEN
      • SHOP
      • VERTRIEBSPARTNER
      • PRESSE
      • AKTUELLES
      • KONTAKT
    • EN
      • THE BAG
      • EDITIONS
      • SHOP
      • SALES PARTNER
      • PRESS
      • NEWS
      • CONTACT
  • DE
  • EN
SEKRÈ mystery bag
  • DIE TASCHE
  • EDITIONEN
  • SHOP
  • VERTRIEBSPARTNER
  • PRESSE
  • AKTUELLES
  • KONTAKT
  • THE BAG
  • EDITIONS
  • SHOP
  • SALES PARTNER
  • PRESS
  • NEWS
  • CONTACT
    NEWS  ·  23. April 2019

    160 designers for a single handbag?

    Typically, only one designer is engaged to design a handbag. With SEKRÈ’s mystery bags the whole process is completely different. Altogether 160 women were involved.

    Unsere Taschen entstehen nach dem „Conjoint Measurement“-Verfahren.

     

    Our bags are made according to the "conjoint measurement" method. This means: Instead of assigning individual designers with the development of a product, as many consumers as possible are directly involved in this creative process. The first step is to use a basic design that comes pretty close to the ideal of the target group. This starting point is derived from market data and statistics.

     

    The next step is to ‚subdivide‘ the bag into many individual elements: For example the arrangement of compartments, the format, the handles, the processed material, the shape, all the way down to individual applications and decorative elements. Each aspects is then discussed in detail in groups of persons who are considered to be potential buyers of such a product. The opinions of the participants are mostly very diverse and to some extent even contradictory. In such cases, all aspects are weighed against each other until a majority group decision is reached.

     

    Through this process a high-end product is created which, bit by bit, fully meets the consumers‘ expectations. Not surprisingly, the manufacturer's own ideas are repeatedly thrown overboard in favour of such solutions.

      

    With SEKRÈ, a total number of 160 women were involved in the process of designing the first mystery bag edition. Conjoint measurement is very helpful, especially with luxury handbags, since the target group is not only very demanding but is also not willing to make compromises when purchasing such an expensive object.

     

     

    If you are interested in taking part in such creative discussions, please contact us.

    More news
    tagPlaceholderTags:
    Custom button
    you can edit this section directly in HTML ( templates > custom template > html )

    Die Luxus-Handtasche

    Handtaschen-Editionen

    Online Shop

    Vertriebspartner

    Registrierung für Käufer

    Tipps zur Pflege

    • Sichere Zahlung

      Zahlungsarten

      – Kreditkarte, Lastschrift, Überweisung –

      Kauf auf Rechnung (Vorkasse)

      – nur für Kunden aus der EU –

    SEKRÈ mystery bag – Die Luxus-Handtasche

    Unternehmen

    Aktuelles

    Impressum

    Datenschutz


    The luxury bag

    Mystery bag editions

    Online Shop

    Sales partner

    Registration for SEKRÈ owners

    Care instructions

    • Secure Payment

      Payment

      – Direct debit, Credit Card, Bank Transfer –

    SEKRÈ mystery bag – Die Luxus-Handtasche

    Company

    News

    Imprint

    Privacy Policy


    About | Terms | Return Policy | Cookie Policy | Sitemap
    Log out | Edit

    Matrix themes

    Close
    Documentation Quick setup Select a color Select a font Shortcodes Helper classes Updates Enterprise package Help Showcase Marketplace Custom layout